ValueTrack Keyword/Ad Tagging for Google Adwords:
For Google Adwords Content/Display Network you will need to append:
?placement={placement}&ad={creative}&network={network} to your destination URL.
Where:
placement={placement}
ad={creative}
network = {network}
By appending the above tags to your Adwords display ad destination URL, you enable Google to push respective values of the click into the curly brackets. This Google provided data becomes part of the visitor’s URL which allows AvidTrak’s JavaScript to retrieve, store and publish the required data.
Example URL:
If your current destination URL is http://domain.com/abc.php then after tagging your destination URL will appear as:
http://domain.com/abc.php?placement={placement}&ad={creative}&network={network}
Remember to turn ON Auto Tagging within your Adwords Account.