Track Phone Leads back to the Website which sent you the Visit
Use Referral Source level phone call conversion data to outbid your competition on high-value clicks
Cut spend on poor performing web referral sources to Boost your Campaign ROI
Every click to your website from Search or links results in a unique, dynamically inserted call tracking number shown to a visitor
Dynamically inserted call tracking numbers follows the visitor from page-to-page
After a call is made into a tracking number, the phone call record is matched with visit-session. Phone calls are matched to Referral Sources with results published in an easy to read report.
Implementing Referral Source Tracking is Easy.
Start a Free Trial AvidTrak Account
Copy and Paste your Account specific JavaScript tracking code on your web pages
Choose and acquire call tracking numbers from AvidTrak’s inventory of thousands of numbers
Assign call tracking numbers to respective Referral Sources
View Referral Source Call Tracking results hourly, daily, weekly or monthly.
JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag
<script type='text/javascript'>
var _atq = _atq || [];
(function(){
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
__ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com
/A2649C72f435baf35c5da6cb105eb7b3cba5/track.js';
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);
})();
</script>
Yes! The AvidTrak JavaScript is a Universal tracking script which tracks clicks from Search (Paid and Organic), Display and thousands of Referral Sources which send you traffic.
We recommend that you get at least 1 number per each Source of web traffic. For example if on average you get 100 clicks daily from Adwords, Google Organic, Facebook, LinkedIn and MSN AdCenter (5 sources) you would need at least 5 numbers
To get a more accurate picture of your sources of traffic you may refer to your Google Analytics account and look at sources of traffic.
You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.
No, not at all! AvidTrak allows you to assign either 1-dedicated-number to 1 referral source, or you may utilize a pool of numbers to track many different sources of traffic.
Hence, if you have more than 1,000 sources of traffic we would recommend that you review your Analytics account data to determine your hourly web traffic rate. If for example your average hourly traffic rate is 20 then get 20 tracking numbers and let AvidTrak’s LinkSource algorithm figure out phone number allocation for the Referral Sources.
If you are paying more than $4 per click per month from a particular Referral Source you may want to dedicate a tracking number. The reason is simple. The cost of a tracking is $2/month so you want to be sure that every $4 per click from the Referral Source site is tracked.