AvidTrak-Agency Call Tracking System is a white labeled, call tracking product platform used by Direct Response, SEM and PPC Campaign Managers to measure the effectiveness of their campaigns in generating phone calls. We now offer a free, no-obligation, no-credit card required trial of AvidTrak-Agency.
Signing up is easy. All you need to do is click on any free trial link in order to get started. By signing up for the free trial you will get a $50 credit posted to your account to try out our service.
There are no gimmicks in this offer. Plainly speaking if you find value in our call tracking service and wish to continue with it after you have used up your $50 credit, then you may add additional funds into the account. And if you do not wish to continue with AvidTrak then do nothing. Once your trial account balance drops below $0 your phone number(s) will be removed automatically by our system. That’s it.
If you are Direct Response Advertising Agency you can easily set up AvidTrak-Offline accounts for your clients such that the performance of your direct response campaigns becomes manifest to your clients.
If you are a Search Engine Marketing Agency that is engaged in running PPC campaigns on behalf of your clients and you are looking to improve your campaign's Cost-Per-Acquisition-Goal (CPAG) then deploying an AvidTrak-Online Account for your client allows you to measure the total performance of your account.
And if you are an SEO expert who wants to get credit and validation for her work and you require a tool to measure and deliver attribution reports on inbound phone calls that result on account of your Search Engine Optimization efforts then AvidTrak-Online should be on your shortlist of attribution tools to evaluate.
Search Engine Marketing Management Agencies and SEO Firms that require a call tracking solution that can be white labeled to reflect their agency's branding need not look further than AvidTrak-Agency.
AvidTrak-Agency is available free of charge to all Internet Advertising Agencies and SEO Practioners. Our agency product will allow you to:
Set up your own keyword level call tracking system under your own URL such as www.MyAgencyName.com/CallTracking
Aggregate all your clients under your Master account
Grant individual access to your clients for their own accounts.
By using AvidTrak Agency for your clients, you will be able to access all of your client's data with one Master login; you will be able drill down and look at the performance of each account at a granular level. You will also be able establish individual AvidTrak sub accounts for all your clients with your Agency's logo within the AvidTrak screens that your client's get to view.
From a financial perspective we provide our Agency clients the ability to mark up the phone call and resell our services. Hence, if an Agency decides to enter into a Pay for Performance engagement with a client, AvidTrak-Agency would act as a critical performance measurement and revenue maximization tool.
The AvidTrak-Agency product platform supports session based, dynamic phone number insertion technology to track search (PPC and SEO) keywords that lead to inbound phone calls. AvidTrak offers an extensive and rich level of reporting. Some of the key data points that we deliver within the AvidTrak UI that allows our clientele to reduce cost per acquisition (CPA) are:
| Keywords with Phone Calls | Ads with Phone Calls | Ad Groups with Phone Calls | Campaigns with Phone Calls | SEO Keywords that brought visits and calls |
| CPC of Adwords Keywords with and without Phone Calls | Spend on All Adwords Ads with and without phone calls | Spend on all Adwords Ad Groups with and without phone calls | Spend on all Adwords Campaigns with and without phone calls | SEO Keywords that brought visits but no calls |
For those Clients of Agencies who are interested in tracking and recording inbound call information, AvidTrak delivers:
The ability to provide comprehensible information to a client distinguishes one agency over another. In order to provide objective information, an SEM/SEO expert requires data which may be easily pulled and published on demand. AvidTrak has streamlined this process by making available the following reports ready for delivery:
Allow AvidTrak to capture the big picture of your narrative with an extensive variety of charts and graphs that tell the story of how your client's campaigns have fared under your watch.
While AvidTrak's web-based User Interface is easy to use and navigate, we also provide full and free use of AvidTrak's API to our Agency clientele to enable them to pull and publish AvidTrak data into their CRM systems and proprietary dashboards.
We believe and have been told by many of our clients that we offer a higher level of customer service and product support than many of our direct competitors. We would be happy to refer you to some of our clients from whom you may seek validation of AvidTrak's product performance and our passion for client service.
If you have shopped around you'll note that AvidTrak is priced very competitively and can yield cost significant savings over other call tracking companies. Our pricing is based on a pre-paid fixed monthly telephone line rental plus phone talk time.
AvidTrak's services may be availed on a month-to-month, pre-paid basis as we do not require any of our clientele to engage into long term contracts.
Now that you know how much each AvidTrak trackable phone line would cost you, you obviously would want to know how many AvidTrak phone line's you'd need to track all the keywords in your campaigns. The following three variables determine the quantity of phone lines required to do keyword level tracking accurately:
Site visit density may be explained as the cluster of visitors to a site whose visits take place during peak site traffic hours. For example if a particular website receives 100 visitors every 24 hours, but 80 of those site visitors (or 80%) visit the site from 9:00 AM to 5:00 PM then that site has a site density rate of 80%. Higher the site density rate, the more quantity of trackable, session based, phone numbers required to match an inbound phone call with a keyword session.
Most people expect that visitors to their website would either call while on the site or not at all. This expectation may be true in some verticals such as dental or locksmiths where the need is urgent. However, many search activities are typically information gathering activities and phone calls may not materialize for several hours until after the visit event. In order to accurately capture and correlate an inbound phone call with a respective visitor's session, AvidTrak keeps each of its trackable telephone lines in seclusion and associated with each visit event. Hence, the longer typical interval, the more trackable telephone lines required to match your calls accurately.
If the quantity of phone numbers allocated towards keyword level tracking is kept low, session lengths would be artificially compressed. The result: bad data which would lead to higher CPA's in your campaigns. We believe that rather than guessing the optimal session length, one should measure each phone call interval within a campaign. AvidTrak publishes interval data for every call. This data allows us to work with our clients to optimize their session length and call tracking costs.
In order to facilitate quick estimates for our clients we have built an online calculator http://avidtrak.com/estimator/ which will help you calculate the cost of AvidTrak deployment for each respective account. If you'd like us to go over how the estimator is to be used, please call or email us. We would be happy to walk you through the AvidTrak Estimator-engine.
Implementing AvidTrak requires JavaScript installation on the web pages which will display the trackable telephone number. Additionally, there's some tagging required of destination URL's that exist within your Adwords/Bing accounts.
We provide explicit instructions to make it easy for a developer to lay the AvidTrak JavaScript on each page. After our JavaScript is installed we do a quality check and then engage the database which then begins to publish the trackable AvidTrak telephone numbers on your web pages. Call logs and keyword reports are viewed through your web based account.
To get started with AvidTrak please click on or you may call/email us.