Compare Adwords Call Tracking Features Versus AvidTrak Call Tracking Features

Learn the benefits and features of Adwords Call Tracking vs AvidTrak Call Tracking

If you are like most Adwords advertisers you may have likely asked yourself why would I pay for a call tracking solution from a third party vendor such as AvidTrak when I could obtain the same service for free from Google Adwords. To answer your question we have prepared a matrix which compares the features and functionalities between both call tracking platforms.

Feature	Adwords	AvidTrak
Free Trial Offer
Free Service after completion of trial
Track Calls from Adwords Paid Search
Track Calls From Ads placed in Bing, Yahoo, Facebook, LinkedIn, Yelp and Display Banner Ads
Track calls from Organic search links and a multitude of referral sources
Caller ID, Call Recording, Whisper, After Hours Call Routing and Advanced Call Routing through IVR
Missed Call Reports
Ability to swap/replace multiple phone numbers per page
Ability to Choose and select your own numbers
Provision to keep your call tracking numbers
Have the same call tracking number follow the visitor throughout website
Track pages from which calls originated
Track pages which were visited before and after a call was placed

In summary it is our opinion that Adwords call tracking offers a powerful and free tool for an Adwords User whose objective is limited to gathering data on which Adwords Campaign, Ad Group and Keyword created a phone call. While Adwords call tracking reporting and features may not be as extensive and as powerful as those offered by AvidTrak, we believe that implementing call tracking (even one with limited in features) is critical to enhancing the ROI on your Adwords spend. We therefore commend Google on offering this very vital tool for free and without hesitation encourage Adwords advertisers looking for a free call tracking solution to implement Adwords call tracking.

If you are an experienced Adwords call tracking User and are now keen to gain a competitive edge over other Adwords advertisers, contact us to learn how AvidTrak’s enhanced data collection and reporting features can help you get that extra leg up on your competition.

 

To get started with your AvidTrak Call Tracking Account today please sign up online. If you have questions please call or email us.