AvidTrak Agency Call Tracking Platform Features

AvidTrak Agency Call Tracking Platform for Search Marketing and Internet Advertising Agencies

The AvidTrak Agency platform is a free-of-cost module which allows Search Marketing and Internet Advertising Agencies to deploy an in depth call tracking system for their respective client base.

The AvidTrak Agency call tracking module is set up to:

• Incorporate either an AvidTrak-Pro and/or AvidTrak-Lite system for an agency’s client
• White Label the Agency Client UI with the Agency’s Colors and provide custom Agency Login
• Change User Name and Password for the Agency and Agency’s Clients
• Add/Delete Client Accounts and access same via one Agency Login
• Order and Deploy Phone Number for New and Existing Client Accounts
• Setup Email Alerts for Phone Calls Received by Clients
• Set Reporting Time Zones For All Client Accounts
• Push AvidTrak data into 3rd party reporting system and CRM’s via AvidTrak’s API
• Group clients in similar verticals to view aggregated phone call performance
• Group clients in similar verticals to view aggregated form conversions
• Compare click and call performance of a group of similar clients by overlaying data
• Setup a Pay per Lead system for measuring and validating Pay for Performance engagements
• Incorporate a tiered billing system to charge clients based on value of phone calls
• View detailed billing records for each client’s charges.
  
  

Incorporate either an AvidTrak-Pro and/or AvidTrak-Lite system for an agency’s client

AvidTrak Agency platform allows an agency to setup its clients with either an AvidTrak Pro or AvidTrak Lite module.

White Label the Agency Client UI with the Agency’s Colors and Logo and Agency Login

You may elect to customize the AvidTrak UI with your logo and render the UI in colors that match your company’s colors

Group clients in similar verticals to view aggregated performance of keywords

Agencies which manage campaigns of clients that operate in the same vertical can determine the best inbound phone call creating keywords for the vertical by using the AvidTrak Grouper feature.

The Grouper feature allows you to select up to 5 different clients whose click and call data you can aggregate to determine the relative strength of keywords for the respective vertical.

Compare click and call performance of a group of similar clients by overlaying data

Compare relative performance of up to 4 different clients within the same vertical by viewing overlaid charts of clicks and calls over the same period of time.

Setup a Pay per Lead system for measuring and validating Pay for Performance Engagements

Many Search Marketing agencies are entering into engagements with their clients wherein payments are predicated on the quality of leads delivered by the Agency to the Client. AvidTrak may be set up such that the Agency can bill their client based on the quality of the phone call lead.

Incorporate a tiered billing system to charge clients based on value of phone calls

If an agency decides to create a profit center out of the call tracking service, AvidTrak is equipped to allow the agency the ability to charge varying rates based on the agency’s relationship with its clients.

View detailed billing for each client’s charges.

AvidTrak makes it easy for an Agency to view the call tracking expenses incurred for each client. We provide detailed reports and aggregate reports which allows and Agency to determine its cost structure for each client.

To get started with your AvidTrak Agency Account today please call or email us.